Case Study: Order-Ahead Feature Dashboard for Cannabis Retail Chain
Background:
A cannabis retail client required an analytical solution to manage a new order-ahead feature that was unexpectedly affecting store operations negatively. Given the rapid pace and strict legalities of the cannabis industry, accurate and timely data was crucial for preparing each store location for the new system’s impact.
Challenge:
The client’s current point-of-sale (POS) system did not support the order-ahead functionality. To address this, Shopify was integrated into a semi-manual process. However, the online availability of the service led to complications, with out-of-state individuals placing orders in violation of legal restrictions. Furthermore, distinguishing between these illegal orders and legitimate in-state orders, particularly from tourists, was critical. Additionally, the client needed to monitor order volume and timing to optimize staff allocation and manage the supply chain effectively.
Solution:
A dedicated dashboard was developed to streamline the order-ahead process by featuring:
- Real-time order tracking by location, with a focus on zip codes and cities.
- A system to differentiate in-state from out-of-state orders to ensure compliance with state laws.
- Insights into peak order times and volume for better staff scheduling and inventory management.
- Identification of returning customers to improve their purchasing experience.
Outcome:
The dashboard enabled store managers to handle the order-ahead process more efficiently despite the feature’s challenging launch. Through the insights provided by the dashboard, derived from data collected via the Shopify API, the retail chain could prioritize orders, thereby enhancing customer service for recurring clients and ensuring legal compliance with out-of-state order prevention.
Impact:
The implementation of the dashboard was a turning point for the retail chain. It allowed for better management of the unexpected challenges brought by the new feature and helped the business adapt to the fast-paced changes. By providing store managers with the necessary data when they needed it, the dashboard played a pivotal role in navigating the complexities introduced by the order-ahead feature.
This case study illustrates the importance of agile data solutions in addressing operational challenges, particularly in highly regulated industries like cannabis retail. The dashboard’s success underscores the value of real-time data analysis in improving business processes and customer experience.