Professional Background

A Business Intelligence expert with over 10 years of experience, I specialize in merging UX/UI design with data analytics to innovate and optimize BI workflows. My expertise encompasses leading cross-functional teams, developing BI tools, and implementing human-centered design principles, notably IDEO methodologies, to enhance user experience and data project outcomes. My portfolio displays a wide array of work from a Figma-based design system for streamlined stakeholder alignment to sophisticated Tableau visualizations that inform C-level decisions that fuels data-driven cultures.

My Story

I founded my first startup amidst the backdrop of California’s rolling waves, living out of my 1968 VW bus, embracing the spirit of adventure that would define my career. As the world pivoted from brick-and-mortar to digital, my foray into data UX became a hallmark of what’s possible within the tech industry.

Venturing into uncharted domains, my relentless curiosity was my compass. I didn’t just blend data analytics with design; I revolutionized their intersection. With a focus on human touchpoints and leveraging design thinking, I led initiatives that transformed numbers into compelling stories, sparking change and capturing imaginations.

My knack for visualizing designs instantaneously became indispensable, particularly in complex projects. Collaborating with healthcare professionals, I served as the conduit between medical expertise and data clarity. At this intersection, I applied human-centered design to data visualization, tackling the unique challenges of healthcare and enhancing patient care with precise insights.

My vision extends beyond refining what already exists. I recognized the potential of AI early on, championing a symbiotic relationship between artificial intelligence and human creativity. Working with AI Tools, I probed the depths of AI’s capabilities and its real world implications. In this rapidly evolving landscape, I remain an optimist, grounded by the conviction that keeping our focus on the human element and ethical application is key to a transformative future.

Standing at the crossroads of data, UX, and AI, I continue to serve as a beacon, guiding the way with a passion for bringing order to chaos and a commitment to maintaining our humanity amid technological advancement. To the next generation of tech enthusiasts, my journey underscores the importance of evolution, a human-centric approach, and the bold embrace of technology’s inherent unpredictability.