In analytics, the standard approach often zeroes in on a single Key Performance Indicator (KPI) to propel business advancement. However, this method may lack the necessary depth and fails to resonate effectively. Crucially, the failure of many projects stems not from the intricacies of data but from a lack of alignment, engagement, and participation among the people involved.
Stakeholders collaborate closely with data scientists to present a defined metric and its associated success criteria. However, complications surface when stakeholders may not fully understand the KPI or its wider implications for the company. Conversely, data scientists, often limited in their grasp of the overarching business strategy, can feel disconnected from the stakeholders.
Such scenarios give rise to the “one and done” approach in analytics. An initial burst of enthusiasm for a new dashboard quickly diminishes, ushering in cycles of disengagement. Furthermore, this fragmented understanding and lack of alignment can lead to duplicate efforts, creating redundant dashboards across the organization. Not only does this waste resources, but it also dilutes the focus and impact of analytics, undermining its potential value to the business.
Instead of conventional “requirement gathering” or “scoping” processes, we place emphasis first on “Ideation” guided by human-centered design methodologies. We recognize that the real essence of analytics goes beyond merely showcasing metrics—it’s about influencing human behavior. Our innovative approach, inspired by the Theory of Change, underscores the importance of discerning the fundamental shifts required to attain desired outcomes. By consistently challenging our assumptions and testing our strategies, we ensure that the solutions we craft genuinely resonate and create transformative impact.
Beginning with a deep understanding of unique challenges, human-centered design emphasizes identifying key behavioral shifts crucial for business growth. This understanding guides the development of actionable concepts in a Shift Matrix Grid, which, through iterative prototyping tools like Figma, creates tangible blueprints. By prioritizing these shifts and finalizing them into measurable objectives like OKRs and KPIs, businesses ensure alignment and focus on genuine behavioral transformation.
2. Identify Behavioral Shifts
Our journey starts by deeply understanding your unique challenges and aspirations. In collaboration with your team, we discern the essential shifts in behavior needed to drive your business forward. These shifts, informed by your aspirations, set our direction and guide our course.
3. Build a Shift Matrix Grid
In the Shift Matrix Grid phase, insights are transformed into actionable concepts. Through a process of iterative prototyping and evaluation, these concepts evolve into transformative solutions. Our commitment is to create solutions that are more than just visual data representations – they are tools for genuine behavioral change.
4. UX Prototype
Using the dynamic capabilities of Figma, we construct a swift prototype grounded in a bespoke design system. This prototype crystallizes the collective vision discussed thus far, serving as a tangible representation to unify the team and clarify our trajectory. By continually revisiting and refining this prototype, we ensure alignment across stakeholders, facilitating swifter deployment and a shared understanding of the overarching vision.
5. Prioritizing Impact
Understanding the varying significance of shifts and concepts, we deploy a detailed prioritization process. This allows us to spotlight the most crucial shifts and categorize concepts based on their potential impact, ensuring that our strategies are always aligned with your overarching goals.
6. Define Shift Goals – OKRs & KPIs for Behavioral Transformation
We culminate our process by turning our insights into measurable objectives. Working alongside your team, we establish clear OKRs and KPIs, which then guide our every move, ensuring that we’re consistently working towards behavioral transformation and business growth.
Ideation is the foundation of our approach and sets our strategic trajectory. More than just a preliminary phase, it serves as the touchstone, prompting us continuously to ask, “What are we doing?” This consistent inquiry ensures our actions remain firmly anchored to meaningful objectives, always driven by purpose.
Within the Ideation stage, tools play a crucial role in shaping outcomes. The Behavioral Shifts Exercise is just one of many instruments we employ, each meticulously selected to ensure precision and relevance. In this realm, the adage “the right tool for the right job” rings true, emphasizing the importance of tailored approaches in our ideation process.
In the expansive domain of analytics, there’s a lurking temptation to focus solely on the visual display of data. Yet, our mission delves deeper. It’s centered on altering perceptions, inciting paradigm shifts, and most importantly, effecting behavioral change. By anchoring our strategies in ideation, we underscore the principle that business excellence is not solely about data depiction. It’s born from the dynamic interplay of ideation and the resolute pursuit of behavioral transformation, yielding lasting organizational impact.
